Content Again… [Warning Adult Content]

Our readers are well aware that we here at Thirdpipe are of the opinion that content will be cheap or free. With the costs of digital support tools dropping all the time the capability of creating digital content is available to anyone with the talent/desire.

Well the theme rides again. This time in the pornographic industry. The take away graph –

It doesn’t make any sense!” Hirsch tells me a month later. It’s a hazy afternoon in June, and he is sitting behind his oak-slab desk, his eyes flickering between a pair of flat-screen monitors, one tuned to Bloomberg News and the other showing a YouPorn clip featuring a gaggle of naked women and an oxygen mask. “They’re giving porn away. You can’t make money on this.”

“…You can’t make money on this.”, is a fairly significant admission. Pornography for what ill you may make of it [they are significant by the way.] literally created the home video industry. When the BetaMax/VHS tape systems came out, porn was the first content. Same with CD’s, the Internet, DVD’s, etc. If there was a medium, porn was early content for the systems. The rationale of course was there was big $$ to be made. Big $$. So porn whether we like it or not has been a bellwether technology indicator.

So now the porn industry has been hit with the impact of UGC. A couple of college kids with a camera can now upload vids on sites. Free, as in Beer. No dollars to be made here. So the porn industry is headed for the skids as well on a income basis. CD and DVD sales are down.

If the pornographic industry takes a fortuitous slide to oblivion; can other videographic production houses be far behind? MGM, Sony, Paramount, do you understand? AT&T, Verizon do you still think managed content will save you?