Start up Longjump adds another database utility to the cloud

With its introduction in the shadow of Amazon’s cloud based database, Longjump is hoping multi interface access and workflow management will be give them an advantage over the incumbent.

In comparison to Amazon’s service, LongJump’s relational database further encapsulates objects within its database, so that they can be worked with more easily. For example, LongJump lets you do things like search for relationships, i.e, letting you show all products in your database that are say, related to a sports (or category = sports). In Amazon’s case, you have call up data about your products, and do the search analysis yourself or with some other product. A range of other database or related services, from DabbleDB, Coghead and Zoho, also don’t let you manage workflow. (from Venturebeat)

Look for a lot more utility computing from a diverse group of providers this year - both old and new. This kind of power is going to get cheaper, and easier to use very quickly. Services like this used to require a data center, big investments and lots of salaries. Enabled by bandwidth you can now buy what you need in the cloud as a commodity.