AT&T Goes Unlimited

AT&T follows suit in the unlimited plan race. So now we have all the majors in play here. So now the fun will begin. Round one will probably target that top 20-30% of usage minutes users. This will be a retention battle for that class of user. Yes I, X carrier just lost revenue on that customer class but any revenue is better than no revenue. –

ATT Inc. (NYSE:T) announced today new unlimited voice plans targeted to wireless users who want the predictability of flat rate pricing for unlimited minutes. The plans will be available to new and existing wireless subscribers for $99.99 a month for unlimited U.S. calling on all devices with no domestic roaming or long distance charges. The plans can be combined with any current wireless data plan to give customers the ultimate in wireless freedom.

The new plans, available Feb. 22, can be ordered at one of AT&T’s 2,200 company-owned retail stores and kiosks, at www.att.com, or at one of the thousands of authorized AT&T retail locations. Existing customers can choose unlimited calling without extending their contract. New customers have the option of a month-to-month, 12 or 24 month contract.

As with other voice calling plans, AT&T customers can choose from a variety of MEdia Net and messaging plans to meet their needs. For example, customers with standard wireless phones* can choose a data plan such as $5 for 200 text, picture, video and instant messages or $35 for unlimited messaging and MEdia Net access.

Its body count and cost options now.

Linky.