CBC adopts Bittorrent for DRM free content distribution

Canadian access provider Rogers management must be throwing a fit right now. It’s alledged that they have been pretty aggressive in efforts to reduce Bittorrent traffic.

On March 24, CBC will use BitTorrent to distribute this year’s broadcast of Canada’s Next Great Prime Minister. This will make Canada the first country in North America to release high-quality, DRM-free copies of a prime-time show using the popular P2P file-sharing technology.(from Cnet)

I’m betting there will be abundant veiwers and that TVoIP distribution will be growing at CBC. It’s likely to encourage similar action by the US’s PBS and others. Comcast is next the have the fits.