CBS testing HD video streams

ABC is currently offering full length episodes of some series in an HD stream. CBS is now preparing to join the streaming HD club. Look for all of the broadcast networks to be making HD streams of programming available before year end.

CBS released a high definition player today in the labs area of their site, along with a few clips. They are currently streaming (not progressive download) in H.264/AVC format at 480p, with 720p and 1080p coming soon, they say.

Hulu and others are also beginning to test high definition streaming. Some shows on Hulu, for example, are optionally available in 480p format. They also have a few clips available in 720p. (Tech Crunch)

Streaming will not overtake broadcast media anytime soon, but it’s coming. Much sooner than many “experts” think. The ability to measure actual view numbers will be invaluable to the sales of advertising, and convenience of view on demand instead of schedule will drive rapid growth in viewership. You saw that here first. Quotes us freely and often.