April 21, 2008
When You are the Biggest Gorilla, Do You Care What People Think?
Consumerist has a very interesting set of internal memos regarding the handling the discounts and offers that were provided by Verizon as an inducement to consumers to buy into FIOS. It appears that at best Verizon marketing does not get the word to the Retail Operations side as to when/where/what is available to offer consumers. That is compounded by the fact in many markets Verizon is using 3rd party door to door representation to get sales. Those 3rd parties are making offers in many cases that are not even valid the moment they are uttered.
Details here.
I wish to call attention to one item in the Consumerist article. –
‘ Mr Bonomo also said that there were ‘a number of inaccuracies’, but failed to identify any. All he did was state that customers entitled to the tv will get them, and acknowledges that delivering the set would take some time, and we said that as a part of the promotion.’
Let me tell you how easy it is for Verizon to solve this. Verizon does business with an IT supplier , SHI Inc. They one of the top 3 IT suppliers in the country. Think of them as CDW on steriods. Great company, excellent service. I have done business with them FOR Verizon. All Mr. Bonomo has to do is forward them the list of recipients and a funded purchase order and SHI will do the rest. Literally. I have pushed $5m programs thru them and it was that easy. Monthly reports, delivery notices and an assigned sales person to handle it.
That’s how simple it can be Mr. Bonomo.
Filed under Persons of Interest, Verizon by Dr. Dog
Comments on When You are the Biggest Gorilla, Do You Care What People Think? »
admin @ 5:13 pm
If you hire door to door contract firms, you get what you deserve and you will not be improving your reputation. D2D contractors are transient firms selling roofing after a storm, coupon books, newspaper subs, yard service, etc. What they sell varies form one day or week to the next. The people doing the selling are usually working on a daily pay basis, with many fresh new faces appearing every day. Training is minimal. The only quality control is almost entirely through attrition. Toss Dish network and AT&T on the same fire, they’re doing it too. If you want to buy something from one of these companies, I recommend calling them on the phone. The person at your door is poorly trained and is not invested in his or her gig beyond doing whatever it takes to sell you today.
Dr. Dog @ 8:27 pm
All true of course. That’s why were I the owner of a major company I would not use them. They are the most unreliable form of brand management you can have representing you.