Mature Market Effect

With somewhere around 96% penetration amoung American households the only way to grow a business is to steal customers. Verizon and AT&T have been very successful at this to the expense of Sprint and T-Mobile. But it also means that slowly the customer is becoming more important.

Case in point, taking a page out of the auto dealers, flipped customer playbook. Cellular South is willing to pay off a customers ETF if they sign up with them. The maximum is $200 and it is a service credit. Most likely you won’t see the bill off till the end of your contract with them. Recommend you read the fine print before you make a move. But if the it makes sense to you then consider it.

Linky.