$15 for TV on your mobile? Why?

If you’re willing to buy a new handset and pony up $15 a month you can view limited programming on your mobile phone. Initially I was sure this was one of those ideas that would die a quick and uneventful death until I mentioned it to my 10 year old in passing. Her response:”can I have one p-l-e-a-s-e !?” While I’m not sure the programming is aimed at her age group, the differences in our response was telling. Maybe AT&T is onto something that the frantic thumbs texting crowd will take to. Maybe I have another reason to be glad I no longer commute on public transportation.

The service will offer unmatched TV-quality programming from leading news and
entertainment brands: CBS Mobile, ESPN Mobile TV, FOX Mobile, NBC 2Go, NBC
News 2Go, MTV Networks’ COMEDY CENTRAL, MTV and Nickelodeon, as well as PIX
and CNN Mobile Live, which are both AT&T-exclusive channels on MediaFLO
USA’s FLO TV(TM) service. — PIX, from Sony Pictures Television, offers a variety of contemporary
films, including comedies, cult classics, action films and family
favorites from the studio’s vast library.
– CNN Mobile Live provides users with access to 24 hours of breaking
news with live streaming anchored coverage from CNN.com Live as
well as CNN’s most popular programs, including “American Morning,”
“Lou Dobbs Tonight,” “CNN Election Center,” “Larry King Live,”
“Anderson Cooper 360,” and “CNN International.” (AT&T press release)