There’s a under reported problem with most of the tech media. They tend to live off of statements from pundits and press releases. Don’t blame them entirely, most have no technical education or background. The limits of their understanding are linked to using a computer, mobile phone and MP3 device. For the tech press, usually devices all three of these are Apple products, which also slants their viewpoint a bit.
In the US, there has been a relentless FUD (fear, uncertainty, doubt) campaign against Wimax that the tech media has been gulping down like free Starbucks and treats at San Francisco press conference. The people pushing the FUD are the telcos, their suppliers, and their big investors. With FUD statements flowing so fluidly from these “informed sources” that tech sheep pack is only too happy to endlessly “report” the looming Wimax disaster.
The people pushing the FUD have tied their wireless broadband fortunes to a standard called LTE. LTE’s goals are lofty, and as envisoned LTE could have advantages over Wimax. LTE has two big disadvantages. While Wimax is being deployed, LTE is still on the drawing board, and the spectrum LTE will be deployed on will not be available for another year.This could be a big advantage for Wimax, so the spin army is in full assault talking down Wimax. They’ve been so successful, that a coast to coast deployment by Sprint via the new Clearwire, was almost not funded.
Now lets look at a real world example of Wimax working well, right now, in the US. The company is Digital Bridge, and they have been offering good, reliable service in under served rural areas. With download speed that is competitive with DSL in most big cities, Digital Bridge is connecting new customers daily at a very healthy take rate. This is not what you would expect to see from a company that uses a unworkable technology.
Formed by a trio of Verizon executives in 2005, DigitalBridge seeks to bring WiMax to cities with populations of up to 150,000. At first, the company focused on bringing broadband to where it wasn’t. That included places like Appomattox, population 1,725, where cable and phone companies didn’t want to invest in building expensive landlines to reach faraway customers.
When it selects a locality, DigitalBridge installs broadcast stations atop cellular towers and tall buildings, which are connected by fiber cable to a regional Internet provider. The stations send a signal as far as three miles. Customers rent a device that looks like a modem and plug it into an electric outlet and into their computer.
DigitalBridge markets its service as BridgeMaxx, starting at $25 per month. It first moved into Rexburg, Idaho, before spreading to other cities and states. DigitalBridge operates in 14 localities, marketing the product through newspapers, radio and sponsorships, including a rodeo in Twin Falls, Idaho. It has a network of 20,000 customers that is growing by about 2,000 a month.(Washington Post)
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