UConnect Web, Boon or Bane?

Right now US auto sales are flagging with the high cost of fuel. Chrysler is not immune to the effect though they are probably not as impacted as Ford or GM as SUVs, even Jeep, is not a huge segment of their sales. Even so, Chrysler is offering UConnect in future cars.

The concept of UConnect is to provide a ‘wireless’ car which assumes WiFi and Bluetooth enabled assets in the cabin. There are auto uptrippers that do this today installing anything from car pcs to Wifi and 1000w amps.

Washington, June 23 : American automobile manufacturer Chrysler has plans to equip its cars with a system that will enable people to surf the Internet while driving.

The UConnect Web system is what the company says can bring wireless Internet access to cars’ dashboards.

Frank Klegon, the company’s vice-president, says that they wants to gain a reputation for high-tech cars.

“In today’s market, Chrysler’s mission is to bring innovation to market more quickly,” Wired News quoted Klegon as saying.

Here’s an assessment –

Boon

• If there was ever a reason to implement WiMax this is it. Wifi is ok but the ranges are too short in most cases. One ends up with a lot of dead spots or deploys hundreds of AP’s. WiMax with its longer reach reduces both problems.
• Real Time traffic reporting. Done right this could be a fuel saver. If the developers work with the Garmins and TomTom’s of the world alternate routing would help alleviate the effects of traffic. No it won’t eliminate it.
• Knee drivers disappear. You know this type, cell phone in one hand, cup of coffee in the other. Last I heard we haven’t sprouted a third hand so they have to be using their knees.
• This stuff will be cheap. Volume is the name of the game in electronics. A million units spreads R&D. Not only that but what a hacker dream. “Dear I am going to the electronics store…”, which just happens to be Bill’s Wrecker and Salvage.
• Death of “Are we there yet” disease. What better distraction for the kiddies than a live internet connection?
• The third party marketing opportunities I expect to be viewed as endless.

Bane

• Just what we need, another distraction for the driver.
• The automobile as living room experience I have never quite understood. I take a very euro view to driving. Its to get you there, not lull you to sleep.
• First introduction cost will probably be high. Not only that with high fuel costs can one get a full utilization out of the entertainment value of the system.

As usual this development is a two edged sword. With a little common sense applied it can be a great tool to improve fuel efficiency, improve driver performance in strange locations, etc. If it is going to be treated as a gimmick well, that’s a waste.

HT: Big News Network