UK studies show broadband buyers want faster and cheaper first

If new data from the UK is on the mark, then the current access provider triple play push with slow/ high priced broadband is far from the mark. There is more competition in many parts of the UK than there is in the US, so broadband consumers are accustomed to having more choices. Beyond that, I see no reason to believe that US consumer sentiment will be any different.

Just over a quarter of all UK broadband customers are dissatisfied with the service offered by their provider, according to a survey from price- comparison site uSwitch.com.

In particular, customers are unhappy with their broadband connection speed, which they believe is often far slower than advertised.

USwitch found that many consumers who agreed to an “up to” 8MB broadband package were in fact only receiving 4MB. (The Independent)

According to a recent report the top reason for changing broadband provider changed from reliability to price between April and June of this year. Reliability has now become the third most common reason to switch providers, with the second now being the ability to bundle services – phone, broadband, and television.

In fact, there are many reasons why people decide to switch providers these days, and the report lists the top five reasons for making this move. The first, as mentioned, is the cost of the service, the second the ability bundle services into one package, and the third the reliability of the service. In fourth place was the level of customers service received from the broadband provider, with many switching because they receive poor service or cannot get through to the call centre when needed. (Broadband Expert)