The reborn, online WB Network comes out of Beta

They don’t need to stinking network of broadcast stations! Now open for business, the defunct WB network lives again online in an on demand format. Content is limited, but they promise more is to come. WB’s got a good shot at monetizing an existing library of programs as well as the opportunity to find audiences for new without a single transmitter tower.

From the WB press release:

TheWB.com will debut original series from such creative talent as director/producer McG (the upcoming “Terminator Salvation,” “Supernatural,” the “Charlie’s Angels” films) and writer/producer Josh Schwartz (“Gossip Girl,” “Chuck,” “The O.C.”), among many others. A selection of both fan-favorite and original series will be available at launch today, and others will roll out in coming weeks and months.

 

Two previously announced original series – “Downers Grove” and “High Drama: Against All Oz” – now have premiere dates. “Downers Grove” will debut on September 29, and “High Drama” will bow on October 6.

 

TheWB.com will also feature full episodes of fan-favorite series that have shaped popular culture and inspired devoted followings over the past decade, including “Angel,” “Babylon 5,” “Buffy the Vampire Slayer,” “Everwood,” “Firefly,” “Friends,” “Gilmore Girls,” “In Living Color,” “The Loop” “MADtv,” “The O.C.,” “One Tree Hill,” “Roswell,” “Smallville” and “Veronica Mars.”

 

“TheWB.com is a new digital destination built from the ground up for the same 16–34 year-old audience that embraced The WB when it was a television phenomenon,” said Brent Poer, GM, TheWB.com. “We have loaded the site with their favorite classic series like ‘Friends’ and ‘The O.C.,’ high-quality original programming and a wide array of sharing features, mash-up tools, and interactivity options to fit their lifestyle.”