December 30, 2008

The News is In, Pulp Passed By

Pew research conducted a survey of where Americans in 2008 were getting their news content. Needless, the outlook for pulp is looking entirely drab. This year more people of all age brackets were getting their news off the net rather than off the newsstand. –

For the first time ever, more people cited the Internet than newspapers as their primary source for news, according to the latest Pew Research Center survey, conducted Dec. 3-7 among nearly 1,500 adults in the U.S.

Currently, 40 percent of the respondents say that they get most of their national and international news from the Internet, up sharply from 24 percent in 2007. Newspapers remain the top source for 35 percent, about even with the past three years, but down significantly from the 50 percent as surveyed in 2003.


pewpulp

pewpulp

In the usually critical 18-29 demo, the web was even with TV at 59% of those polled. The fact is regardless of whether the pulp news sources stem the current tide the long term is a slow decline. The younger generation considers a paper yesterdays news. What’s the line? - “It’s not just what he knows, but when he knows it.”

Sad.

Linky.

Filed under Big Media, competition by Dr. Dog

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