July 7, 2009
ABC Now on Hulu
Hulu has engaged a partnership with ABC to ‘air’ their primetime shows on their system. Not a few, all of them –
Today marks the official start of a new relationship: the launch of ABC content on Hulu. Things kick off with five episodes of Grey’s Anatomy, the primetime drama set at Seattle Grace Hospital, where surgical interns try to navigate the challenges of romance and friendship as they scrub in for complicated medical cases. The videos posted on Hulu will mirror the episodes most recently aired on TV, which includes the two-part Season 5 opener, two episodes from the middle of the season, and another pair that lead up to the heart-wrenching finale.We have more ABC titles on the way, too.
Check our Hulu Days of Summer calendar to see what’s new each day this week; we’ll also post clues to the next day’s content each weekday on our Twitter and Facebook pages. (You can also check the Twitter feed on the main Hulu Blog page for clues if you’re not on Twitter or Facebook.
Here’s the iteresting tidbit. Advertising onair the going rate is $20/thousand on average. On Hulu its $60 per. Why the disparity? Less competition for eyeballs means that the advertising that is viewed isn’t sandwiched between the shamwow guy and a Billy Mays tribute. Even at the higher pay rate the advertising is more effective.
But Hulu is not alone. Less fanfare of course but YouTube now has their shows category up and running as well. Fact when my granddaughter was here she and I watched old mickey mouse cartoons together on YouTube.


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