The invisible they are proctoring what we all see every day. That means if we are drawn to a bad idea or wrong information, we may never the good or correct thanks to personalization of search results. There’s also a deeper danger. Political agendas can easily be embedded into search algorithms for the purpose influencing opinions or even votes. Take away: never trust the impartiality of your search results. If you are an objective seeker of the truth, most relevant has become irrelevant. Going forward, he who controls search controls the agenda.
First let me say that I think offering an encrypted link to Google’s search engine is a great idea. It makes it much more difficult for most of those who do not mean you well to monitor your surfing. But there’s a rub: That encryption doe nothing to prevent Google from capturing and using your search activity any way it sees fit.
The encryption makes it incredibly difficult for anyone in between your computer and Google’s servers to see what search terms you use or what results Google sends back. Additionally, when you click through a search result on Google’s new secure page, your browser will not send along “referrer data” revealing the search terms you used.
The new option does not, however, keep Google from knowing and storing what you searched on and does not make you anonymous to them. It’s designed to prevent eavesdroppers from analyzing the URL or content to see the search terms you are sending to Google, or the results. (Wired)
Considering that the casual user is oblivious to how much of their personal information and activity is captured by Google. the hoopla over encrypted search could give a distorted sense of security. Left unresolved is can Google be trusted with your data?