Microsoft’s four steps to finding the buried loot:
* Ditch the web browser you’re using. If you try to find the $10,000 with Firefox, you’ll get nowhere.
* Download Microsoft’s best ever browser, Internet Explorer 8. It’s the only browser capable of cracking the clues.
* Follow @tengrand_IE8on Twitter for the daily clues. Clues will be released at random times from Friday 19th June.
* Use the clues and your brilliance to deduce where the $10,000 is hidden.
If you’re the first Microsoft whore to find the dough, you get to keep it. Or at least part of it. Microsoft says “Tell your friends. It’s not as stupid as it sounds. With all the stuff you have on, you won’t be able to keep an eye out for all clues 24/7. So team with your friends to catch all the clues on Twitter.”
Now I will grant it is a novel idea to do a treasure hunt using IE and Twitter. As far as I know it has never been done before. So as novel marketing its an ace.
But one has to ask, if IE8 is so great why do you have to BRIBE your potential customer base to use it? I would hever have thought that it took that kind of effort to get somebody to use IE. The other question that I am sure has been raised — what happens afterwards? Won’t the base go back to using their Opera or Firefox browser? The other competing browsers were point of personal choice so habits are hard to change. We shall see.