Wishful thinking has trumped common sense at Newscorp. After putting most of its online news content behind a pay wall, the company has added the stated goal of preventing search engines from indexing it. Since most of us use search engines to find news, this should minimize traffic to Newscorp sites, and with even those willing to pay will probably never find the company’s product. Unfortunately for Newscorp’s shareholders, the company is demonstrating a determination to change consumer behavior rather than finding a profitable way to serve it.
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