SD Cards Are BlockBusters Answer?

FastCompany has the latest developments on BB’s effort to make itself relevant. Personally I think they miss the mark. –

Perhaps conceived as a one-up response to the unexpectedly popular RedBox movie kiosks, the SD-card rental stations are meant to address some of the age-old problems with DVD rentals–namely that they’re easily damaged, and must be returned. With an SD rental, the user keeps the SD card, though the content contains DRM which sets a date of expiration. (Above, the taxonomy of SD cards; below, a Blockbuster SD kiosk.)

Here be the problem. Do I need to go to a BB store to get the SD of the movie? If I do then that is not an improvement over DVD’s in the convenience factor. I still have to get in my car. The other is, deploy in retail sites? That’s fine but at the rate the RedBox is deploying, BB may not have any opportunities left by the time they get the program rolling. All in all a very slow response to a serious threat to their long term prospects.

My take? BB is toast. Pass the butter and jam.

Linky.