I’m not much of a gamer but , as a male I would not have anticipated this even if I were. My last exposure to social gaming was when coworkers had me sworn to secrecy about a unauthorized gaming server they had co-loed in the company’s computer room. Only one of the group was a woman, and she was not the most avid of the clandestine gamers. Fast forward 10 years to social networks and gaming with your friends in the cloud:
A growing category of what are called “social games,” however, appeals to a much different demographic, according to a recent study. The study — sponsored by PopCap, creator of popular social games such as Bejeweled and Insaniquarium — looked at game players in both the United States and the United Kingdom, and found that the average player of these online social games is a 43-year-old woman. More than 24 percent of those who responded to the survey (full results in PDF form here) said they regularly play social games, a category that includes Facebook games such as Farmville, Mafia Wars and Happy Aquarium. According to survey company Info Solutions Group, that level of response suggests a total social gaming population of approximately 100 million. Social gamers were defined as those who said they play games on social networking sites such as Facebook and MySpace at least once a week. (Gigaom)
With the sales of console games going sideways, one has to wonder how Microsoft, Nintendo and and Sony will will respond to this trend – if they do at all. If a growing group of female 40 somethings are gaming in their free time, this could mean big trouble for television -specifically soap operas and Oprah.