I mentioned Louis CK was selling his latest recorded show direct to fans for $5 a couple of days ago. Since then 110,000 have been sold. It’s a safe bet that there are more to come, plus there’s always potential for more revenue from streaming and ….gasp…cable and broadcast distribution. Since most comics shows go direct to video instead of through the theater channel, direct to download or direct to stream distribution is the next logical step. And that’s a new channel that Hollywood not only doesn’t control, but one it’s working to undermine.
$5 is a no brainer those who like Louis CK enough to buy a movie ticket or rent a DVD. If the show was distributed that way it would have arrived more slowly, at higher cost, and Mr. CK would have certainly made less:
“This is less than I would have been paid by a large company to simply perform the show and let them sell it to you, but they would have charged you about $20 for the video,” he wrote. “They would have given you an encrypted and regionally restricted video of limited value, and they would have owned your private information for their own use. They would have withheld international availability indefinitely.” (Venture Beat)
The big loser is Hollywood. For entertainers and content producers who are willing to do a little extra work to self distribute, the rewards for themselves and their fans are too big to ignore.