I’ve long had the suspicion that the heartburn AT&T and the cable guys get from P2P is more about getting paid more for content delivery and avoiding the necessary investment in infrastructure to accommodate users demands. The fact is ISP revenue is up and the cost of capacity is in free fall. This makes providing more capacity at current prices levels very profitable, just not as profitable as raising prices without making new investments.
In the connected world, bandwidth capacity must continuously increase. At the same time we must find ways to do more with less. Anyone within minimal understanding of technology can look at P2P vs server to client content delivery will discover that P2P is an exponentially more efficient way of delivering a large file or stream. That takes us back to the debate about getting paid more to deliver content and avoiding new investment, which seems to be what the cable guys and the death star are really interested in.
Mark Wegleitner, Verizon’s senior vice president of technology agrees with me on the efficiency of P2P:
Peer-to-peer is a distribution enabler. But often when people talk about P2P, it gets lumped into a category with things that are bad, mainly because it takes up so much capacity on the network. But whether it’s a good thing or a bad thing, there is underlying technology for P2P that can be used to everyone’s advantage to get content like video, which everyone is asking for, distributed in the most efficient way.
We conducted some tests with the P4P group and Yale University, and showed that customers have a better experience, and we use fewer resources, when we used the P2P technology. It’s really a win-win situation for us and the customer.(Cnet)
Filed under AT&T, Cable Operators, P2P, Verizon, traffic shaping by admin
















