An organization needs a strong customer base. The customer base makes it profitable for a long-term duration. Moreover, this strong customer base is only possible if the customer is satisfied. The customer should be loyal to the same organization. The customer satisfaction is achieved by designing market strategies according to the market requirements.
Dividing the market:
The market researchers at the companies divide the market. Then select any one section according to the availability of the resources. This activity is called as the segmenting, targeting and then positioning process. All these steps are highly dependent on each other. Segmenting, targeting and positioning commonly called STP means establishing relationships with the right customers. Usually, companies do this process to select the most suitable segment of the market in which they can perform their best. The STP activities as the tool of communicating the personalized message to the relevant customers or the audience. As per the customer demands and the expectations, the marketing manager has to decide what benefits the company.
Effect of Free Delivery System upon Customer Base:
As per the research study, the free delivery of the products will improve the business worth. It will improve more than the cost spends over the management of a free delivery system. The free delivery system can enhance the customer base. People will tend to use the free delivery system in their life busy schedules. They will prefer to order to call rather visit the store. In fact, the free delivery system can create a large amount of expense upon the company. But if properly utilized through advertisements, then this cost is recover as soon as possible. In this busy world, people like everything to be available at their doorstep. So a free delivery system can increase the worth of the business.
Benefits of offering free delivery system using advertisement troops:
If any company is offering free delivery system then the manager should properly advertise it. Proper tools and tactics should be used in the marketing process. The use of figurative language or tropes is also common in advertisements. Different brands and organizations use these tropes as per their requirements. Actually, the use of tropes in the advertisements depicts the creativity of the advertiser and the marketer of the brand. The advertisers are of the opinion that the use of tropes may enhance the effect of the message. It can have the positive effect on the reader or the receiver of the advertisement. Sometimes the use of tropes makes an advertisement highly influential. It can make people forget what is actually being sold.
Creating emotional appeal:
This is also called as the emotional appeal in which the customers are attacked by the advertisers. A research study shows that the advertising tropes may affect a person’s emotions and memory. It can persuade customers towards any specific brand. A complex and heavy advertisement trope may pursue its audience but it may not last in the memory of the individuals. Similarly, a simple, straight, and emotional advertisement trope may last forever in the minds of the audience. The effect of that emotional advertisement will be long lasting. This long lasting effect may compel an audience to buy that particular brand and the product. These advertisement tropes actually create an imagination in the audience’s minds. The impact of that imagination is beyond any literary meaning.
Advertising is the most important tool to promote and create awareness about the product in the minds of the customers. The advertising through different channels may deliver the information which can be a source of profit for business. Many of the marketing experts are of the opinion that the advertising is a kind of communication. It is communication between the customers and the company. But actually, advertising campaign plays a psychological role influencing the customers with the company. The advertising may affect the final purchase decision for the customers. For this reason; it is famous that the impact of advertising is influential to change the minds of the customers.
John Matthew working as digital marketing expert since 2008, he started his career as social media professional with NTD Telecommunications. John played vital role in developing following brands headsetzone.com and Matchzup and many more. He loves exercise, yoga, encouraging quotes, sleeping in colder rooms,bunk beds,meeting dentists and discuss oral health issues, cooking, internet,hiking shoes for women, web hosting and travelling to new places.