Think you’re drinking fresh and natural OJ? Think again……
When shopping for fresh orange juice, I have found the phrase “squeezed from fresh oranges”, is not the whole truth! The leading orange juice companies such as Tropicana (PepsiCo)(1), Minute Maid (Coca-Cola), and Florida’s Natural (Citrus World Inc.)(2), tell us several stories: it’s natural, it’s pure and simple, it’s squeezed from fresh oranges. But they leave out the details about what they think fresh squeezed really is. The unfortunate reality is that it’s anything but fresh!
In the 1980’s Tropicana coined the phrase “not from concentrate” to distinguish pasteurized orange juice from the “reconstituted concentrate brand”. The idea was to convince us that pasteurized is a fresher, overall better product and so it cost more.(3) Put enough advertising behind a product campaign and you can convince the masses to believe a new version of almost anything.
However little were we aware that it involved stripping the juice of oxygen, so it doesn’t oxidize in large tanks in which it can be kept for upwards of a year. When the juice is stripped of oxygen it’s also stripped of flavor. Flavor packs are then added in and nutritional value is lost.(3) “Refrigeration combined with pasteurization and hermetic packaging can further increase storage life with minimum quality changes, but then the juice cannot be labelled fresh”.
Why pasteurize- if drinking fresh is best?
The commercial juice industry is said to be a billion dollar industry. Corporations need more than a week of shelf-life on their products. The protective agencies think that “fresh” poses risks and they need to kill off food borne diseases. They think GMO’s will protect processed foods.(14)
But consider this…pasteurization of orange juice kills any benefits of the food, reduces nutrient content leaving it a dead food-less food. Pasteurization and thermal heat destroys important key enzymes. Enzymes carry out activities of metabolism. Kill the enzymes and you now have created a product harder for our digestive system to digest.
Comparing oranges to processed orange juice!
There’s no question to the educated palate that fresh squeezed homemade juices are better than the tasteless, boxed brands.
Liquid sugar is a term used for bottled, bagged, canned or boxed juices. Liquid sugar is the single largest source of added sugar in the American diet.(6) Adding unnecessary sugar and chemicals to a lifeless orange juice is not a thirst quencher, it’s a belly buster. It just keeps you on the addiction cycle to crave more sugar. If you are concerned with belly fat, the more sugar you eat and drink can be deposited directly in your mid section.(7) In fact, lifeless sugary drinks without the fiber sets the stage for a fatty liver, obesity and type 2 diabetes.(5)
When a person suffers from diabetes, adding in additional chemicals, colors and sugars can increase Advanced glycation end products, oxidative stress and osteoporosis.(9) Advanced glycation end products can lead us down the road to Alzheimer’s.(11)
The soluble fiber in oranges helps to reduce cholesterol.(8 &10) Chemical laden, flavor enhanced orange juices eliminates any elements of it being a natural food product. Intake of thermally processed foods can promote heart disease.(12)
There are 170 phytonutrients and more than 60 flavonoids in an orange.(10) Fresh oranges contain vitamins such as magnesium, B1 and Calcium.(10) Synthetic vitamins are put into several of your favorite brands of processed and boxed OJ in the grocers. Just in case you’re wondering, synthetics are not fresh or easy to digest. Check for labels that say enriched, enhanced or extra vitamins added.
If you are looking to reduce your fluoride exposure, you need to know that some store bought juices can contain high levels of fluoride and never list it on the label. An organic orange is free from the use of pesticides and fluorides.
Are there any problems drinking processed chemicals? Just a few:
Processed orange juice may cause our bodily systems inflammation and increased allergies. A number of children are consuming orange juice every day in place of water.
Sugary beverages and sweets increase our risk for pancreatic cancer.(13)
Boxed OJ seems to be the cure all for low blood sugar. Giving fake, lifeless orange juice to diabetics is ludicrous, because sugar doesn’t cure sugar related disabilities. Sugar can cause more harm.
Today there’s several new alterations of our food system in the U.S. by the powerful Corporations who have the money to engineer new and exciting modified foods for mankind! Genetically modified oranges are on their way to Florida and Texas. Really? Oh yes, these artificial oranges are suppose to be good for the farmers and the corporations, but little concern is given to our health. These will be oranges that are resistant to “citrus greening.” The EPA’s gave its approval to Southern Gardens (related companies are Citrus World Inc, Dole Juice, Naked Juice, Tropicana, Tree Top and more) and plans to plant 150 acres in Florida and 50 acres in Texas.(4)
Conclusion: If you add a little humor to this “Orange Juice Dilemma” one can say: “I just wanted a glass of fresh squeezed orange juice, but my government has strict regulations in place and I have to buy dead food instead. The side effects I can experience can lead me down the road towards diabetes, cancer, heart disease, walking hunched over with a cane and Alzheimer’s Disease…” Not so funny after all!
Everyday people can be confused with thousands of ad campaigns promoting mis-information in what’s truly healthy and what’s not. If you been deceived with fresh squeezed the solution is easier than you think. Choose foods that are living. Eat the whole organic orange and get all the fiber and nutrients your body needs. Or, if you want the juice, you can juice one orange yourself! The juice you create from a whole organic orange will be far healthier for you than the impostor.
Connie Rogers is a Certified Integrative Nutritional Holistic Health Coach. Owner of www.bitesizepieces.net and weightlossforlifechange.com She believes that whole foods are the tools for optimal wellness! If you are looking for support, clarity and guidance, congratulations on making that first “bite size step“. She invites you to connect on Facebook www.facebook.com/ReverseageWellnessSpa